Maiwe is on a mission to help you feel good about the skin you are in. We want everyone to discover the power of wild rosehip and soothe reactive skin, naturally.
Maiwe exists. It’s a place in the south of Chile where we would go whenever we were looking for unparalleled peace and beauty. It’s also where, over a decade ago, I first discovered wild rosehip.
On a sunny day in January, I set out with the Chilean photographer Ignacio Gutiérrez, my partner Toto and our daughter Pippa, in search of the Rosas of Maiwe.
Rosehip is the star ingredient of our line. Sustainably harvested in its wild habitat, beyond organic and with incredibly versatile properties when it comes to skin concerns. The multiple benefits are unique: tackling dull skin, loss of elasticity, acne, scarring, hyperpigmentation, eczema, sun damage, oiliness but also dry patches.
The Lab is a multifunctional space, an experience store where people can shop, meet, attend workshops and talks, bring in their empty packaging and get immersed in the world of Maiwe.
The Rosehip Oil Serum is a unique blend of three ingredients derived from the wild roses Rosa canina and Rosa rubiginosa. An incredible source of vitamins and essential fatty acids, the versatile properties of rosehip to tackle skin concerns are impaired. Discover Maiwe's bestseller, a youth-preserving Serum that creates glow and smoothes out wrinkles, scars, and acne.
What people say about our rosehip line
★★★★★
The Activated Toning Mist is so refreshing and tonifying. It’s my absolute favorite now during these hot summer days, after I cleanse my skin and before I put my Facial Cream on. I love how it prepares your skin for the nurturing cream. And I love that it’s fragrance free too! - Ruth
★★★★★
A few months ago, I discovered Maiwe's products. Since then, I have used them daily to cleanse and nourish my difficult (combination) skin. My skin has become much calmer. The Purifying Cream Cleanser is my absolute favorite! After many years of using various other cleansing products, this is truly a breath of fresh air. No more tight feeling after cleansing. So pure and gentle! - Marie
★★★★★
Great cream! Because I still suffer from acne, many creams feel too greasy. The Balancing Facial Cream is a pleasure to apply: it absorbs almost immediately and makes my skin softer. My skin no longer feels tight, and is firmer without feeling oily. You only need very little, so one bottle lasts a long time. - Nele
“Maiwe is a glacier lake in the Chilean Andes we would always go to with our family. The mountains are covered with wild roses. This is where I first discovered the incredible effect of wild rosehip on my troubled skin. This brand is a tribute to its people, its nature and the unbeatable properties of wild rosehip."
Skincare and beauty are often set aside as something superficial. But when your skin doesn’t look healthy, and suffers from redness, inflammations or severe acne, it can really weigh on your self esteem. I know, because I’ve been there too.
The Skin blog
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Ever since I started Maiwe, I knew I wanted to use my brand to put a spotlight onto the women that inspire me. Marij de Brabandere has always been on top of my list. I’ve known her since childhood, as she is a close friend of my own mother. I used to see Marij often when I was growing up in Ghent. A mother to four boys, she has been such an inspiration to me when it comes to mothering with all of your heart, unbothered by conventions. Marij would mother with the kind of cool, vulnerability and passion that I also wanted to one day...
